Bring your website sales to the next level with the power of promotion
We have all herd the prevail phrase “If a tree falls in the woods but no one heard it, did the tree really fall?” If you have an online or local business without customers is it really a business? You laid the ground work now it is time to embrace the power of promotion!
Zen Cart Code and Design offers PPC, and Media advertising Services. Our experienced and dedicated team can help you setup a unique and targeted marketing campaign that drives targeted customers to your site.
Before we begin we will ensure that the website is properly tracking PPC conversations. With Zen Cart we will install Google Analytics and test that it is working. Our process generally speaking starts off with a broad Ad Words campaign of many keywords and broad phrases. After seeing what phrases and keywords bring in the most traffic, and most sales we will start to narrow down the campaign to only profitable phrases. After we get some history on our profitable phrases we will pull up a graph of how many clicks we can get for what cost and discuss a cost per click maximum that gets the most profitable clicks possible. Also depending on the campaign after 30 days of data we can enable conversion optimizing options within the Google adwords interface. As the months pass on we will check up on the campaign and work to improve its efficiency. Once both parties are satisfied that the campaign is running well I will suggest that we copy the campaign over to the Microsoft Advertising network as well.
Local vs National advertising
Some of our clients have a brick and mortar store in these cases advertising by zip code to drive traffic to the door can be done. Or we can take a local business national, or even international.
Cost benefit ROI
Not all campaigns are successful if you are selling a commodity item AdWords probably won’t work for you. If you are in a highly competitive industry with hundreds of competitors they will have bid up the cost per click beyond probability. For established business bidding up the keywords for the industry can ensure no new competitors come on the market.
Search vs. Content Network
I have had clients that can only be profitable with search; others have been very successful in the content network. We will build two separate campaigns for this so we can determine what the sales and what the ROI is of each. Usually hobby type sites benefit the most from the content network. Mainly because hobbyist like to talk about there hobbies on forums and such, making good targeted locations for ads.
TV / Radio
Also though the Google advertising network we can build TV and Radio campaigns. We have had great success with TV during peak times in sales of the year. If your industry does best on a certain month or time period of the year that would be the best time to launch the ad.
Just right ad text
When running a PPC campaign the CTR or click though rate is extremely important. Lets say you have an ad that has a 1% CTR another one of your ads has a 5% CTR the potential revenue from one add to the other is 5 times. What if the one ad that has a 1% CTR converted 20% of the traffic, while the other ad of 5% converted 1%. All things considered we will have to find the most profitable ad to run. To do this we should make 20+ ads to find out what works the best. I have before spent hours per ad to get each one just right. Slow down here and make sure to be innovative this can make or break a campaign.